Video Marketing. To Use or Not to Use in 2018. Its your decision but read this first.
Sell real estate? Then you’ll want to know: listings that include a video receive
more inquiries than those without.
of executives look for more information after seeing a product or service in a video.
In fact, 65 %
of them visit the marketer’s website
call a vendor after viewing a video.
Video Drives More Sales. People Often Prefer Video
Many people just like video more than text. In fact,
percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.
percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.
Video Marketing is Super Effective
Video can increase your leads and sales and boost your bottom line:
Video Increases Your Marketing Reach and Duration
If you want to stay top of mind, you’ll be glad to know that
of users recall a video ad they viewed in the past 30 days.
Videos turn watchers into advocates as
of mobile video consumers share videos with others while social video generates
more shares than text and images combined.
You’ll also get more visitors on your website using video because companies using video enjoy
more web traffic from search than non-users and video drives a whopping
increase in organic traffic from search engines.
Video Drives More Leads
If you’re looking for customers to take action, then consider adding video to your emails for a
increase in click-through rate.
Another tactic: combining video with full-page ads boosts engagement by
According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for eCommerce sellers who have found that using product videos can increase product purchases on an online store by
Even if you don’t have an online store, including video on a landing page can increase conversion by
and after watching video,
of users are likely to buy a product online.
Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is
for those that do not use video while
of customers state that video increases the chance that they’ll purchase a product on their mobile device.
Simply put, videos drive sales:
of users who watched an explained video to learn more about a product or service subsequently bought it and
of consumers say they’ve been convinced to buy a product or service by watching a video.
of users say that product videos are helpful in the decision making process and that’s a good thing.
Video Contributes to the Bottom Line
The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact,
of marketers and Small Business owners that have used video marketing said that it had a direct impact on their business.
And finally, a dozy of a statistic:
businesses using video grow company revenue 49%
faster year-over-year than organizations without video.
Ready, Set, Action!
With these video marketing statistics in mind, you may want to make the studio your next stop. Go ahead, all the benefits of video marketing await.