Video Marketing. To Use or Not to Use

Video Marketing. To Use or Not to Use in 2018. Its your decision but read this first.

Fact 1.

Sell real estate? Then you’ll want to know: listings that include a video receive


more inquiries than those without.

Fact 2.


of executives look for more information after seeing a product or service in a video.

Fact 3.

In fact, 65 %

of them visit the marketer’s website

and 39%

call a vendor after viewing a video.

Fact 4.

Video Drives More Sales. People Often Prefer Video

Many people just like video more than text. In fact,


percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.

Fact 5.


percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.

Fact 6.

Video Marketing is Super Effective

Video can increase your leads and sales and boost your bottom line:

Video Increases Your Marketing Reach and Duration

If you want to stay top of mind, you’ll be glad to know that


of users recall a video ad they viewed in the past 30 days.


Fact 7.

Videos turn watchers into advocates as


of mobile video consumers share videos with others while social video generates

1200 %

more shares than text and images combined.

Fact 8.

You’ll also get more visitors on your website using video because companies using video enjoy


more web traffic from search than non-users and video drives a whopping


increase in organic traffic from search engines.

Fact 9.

Video Drives More Leads

If you’re looking for customers to take action, then consider adding video to your emails for a

200-300 % 

increase in click-through rate.

Another tactic: combining video with full-page ads boosts engagement by


According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for eCommerce sellers who have found that using product videos can increase product purchases on an online store by


Even if you don’t have an online store, including video on a landing page can increase conversion by


and after watching video,


of users are likely to buy a product online.


Fact 10.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is


compared to


for those that do not use video while


of customers state that video increases the chance that they’ll purchase a product on their mobile device.


Fact 10.

Simply put, videos drive sales:


of users who watched an explained video to learn more about a product or service subsequently bought it and


of consumers say they’ve been convinced to buy a product or service by watching a video.



of users say that product videos are helpful in the decision making process and that’s a good thing.

Video Contributes to the Bottom Line

The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact,

76.5 %

of marketers and Small Business owners that have used video marketing said that it had a direct impact on their business.

And finally, a dozy of a statistic:

businesses using video grow company revenue 49%

faster year-over-year than organizations without video.

Ready, Set, Action!

With these video marketing statistics in mind, you may want to make the studio your next stop. Go ahead, all the benefits of video marketing await.